Strategic Insights from Wright at Home Roofing & Exteriors
For James Hardie siding certified installers like Wright at Home Roofing & Exteriors, the off-season isn’t just a slowdown—it’s a smart opportunity for business growth and preparation.
In a recent feature on the James Hardie blog, Wright at Home Roofing & Exteriors President and Owner Addison Kaasa shared how his team leverages this quieter season to reassess, streamline, and get ahead. His insights offer a blueprint for how certified pros can use the off-season to strengthen their operations and plan for a successful year. Let’s take a look:
Financial Assessment and Budgeting
The first step in off-season planning is a thorough financial review. Kaasa emphasizes the importance of analyzing sales, revenue, expenses, and net profit to identify areas for cost reduction. “Make sure you’re not spending on things you don’t need to be spending on,” he advises. Utilizing tools like QuickBooks and collaborating with a solid bookkeeper can provide meaningful data for informed decision-making.
Kaasa also highlights the benefits of joining industry groups such as Breakthrough Academy for strategic planning and benchmarking against peers. “Understanding where your industry peers lie in terms of other numbers is really important,” he notes.
Strategic Planning and Goal Setting
With financial insights in hand, Kaasa focuses on high-level strategic planning during the off-season. Setting clear revenue goals and determining the necessary number of jobs to achieve them is crucial. This approach allows for proactive measures, such as hiring additional crews or enhancing efficiency, to meet targets.
Kaasa values his relationship with James Hardie, stating, “They’ve been instrumental in getting us to grow from basically zero James Hardie jobs to 20 something this year.” Collaborating with industry partners can provide actionable objectives and support for business growth.
Enhancing Operational Efficiency
The off-season is an ideal time to audit business operations. Kaasa suggests evaluating current processes and implementing digital tools for customer relationship management, accounting, and project management. These tools not only save time but also offer digestible data for continuous improvement.
Investing in technology that enhances efficiency can yield significant returns. For instance, adopting tools that expedite project completion can free up resources for additional projects, ultimately boosting revenue.
Marketing Strategy Development
While direct customer engagement may wane during the off-season, marketing efforts should not. Kaasa recommends revisiting leads from the previous season who didn’t proceed, as they may be more receptive in the spring. Tracking lead sources and analyzing conversion rates can inform future marketing strategies.
Utilizing the off-season to create a content calendar for social media and website updates ensures a consistent online presence. Additionally, joining programs like the James Hardie™ ALLIANCE can provide access to marketing resources and high-quality leads.
Employee Training and Development
Kaasa emphasizes the importance of ongoing training during the off-season. Providing opportunities for installers and salespeople to enhance their skills keeps them engaged and prepared for the busy season. Utilizing resources like the CAP portal’s video library and in-person training sessions with industry partners can be cost-effective and flexible.
“I try to do at least two days a week where I’m doing training and development, having my sales team come in and my production team come in and work on skills,” Kaasa shares. This commitment to employee development ensures a skilled and motivated team ready to tackle upcoming projects.
Preparing for the Spring Surge
By leveraging the off-season for financial assessment, strategic planning, operational efficiency, marketing development, and employee training, Wright at Home Roofing & Exteriors positions itself for success in the spring. Kaasa’s proactive approach ensures the team is not only ready but also optimized for the influx of projects that warmer weather brings.
Ready to Work with Trusted James Hardie Siding Certified Installers?
At Wright at Home Roofing & Exteriors, we don’t slow down when the seasons change—we level up. Whether you’re planning a spring siding project or looking for expert guidance on your home’s exterior, our team of James Hardie siding certified installers is here to help. With strategic planning, industry-leading materials, and unmatched craftsmanship, we’re ready to bring your vision to life.
Contact us today to schedule your consultation and see why Minnesota homeowners trust Wright at Home Roofing & Exteriors to protect and elevate their homes—season after season.
